Holistic Digital Marketing or Content Overload? How to Find Balance

If you’re a business owner you already know, you need to be promoting your business online. We’re far beyond the point where online marketing is only appropriate for certain businesses- Whether you’re catering to 8 year olds or 80 year olds, on-site optimization, search engine marketing and social media should be a part of your business.We know that businesses need to be online (for instance, 80% of people go online first when looking for a product or service) but once we get online, where do we go from there? It’s a foregone conclusion that good content is the key to digital marketing success, but how are we defining “good”? And what social networks should you use? There are so many options out there for digital marketing, that many times business owners who attempt to do it themselves end up overwhelmed. Usually they end up doing too much, to the detriment of other aspects of their businesses, or they don’t do enough, paralyzed by the wide array of choices available.The goal for business owners is to find a balance that allows them to best showcase their business online and reach potential customers, without taking up too much time. Since every business is different, the digital marketing strategy will vary. But here are a few general tips that can help you get started on creating your strategy:
Do you Suffer from Shiny Object Syndrome? There will always be a “next big thing” in digital marketing, whether it’s a new social network or the latest and best search engine optimization tactic. But before saying “My business neds to start doing that immediately!” think about whether this makes sense for you. Is your target audience using this new social network? Would the ROI on this tactic justify the time and money spent? Remember, fools rush in.
Where is Your Audience? Speaking of a target audience, before even thinking about a digital marketing strategy, create a profile of your customers. When you understand who they are, you get a better understanding of where they go online. For instance, perhaps your audience isn’t active on Facebook. In that case, that social network might not be the best way to spend your time.
It’s All About trial & Error: Even after you devise a strategy, some adjustments will always be necessary. No strategy is perfect out of the gate. An often times overlooked part of digital marketing is optimization, and you’ll want to be continually working to improve your campaigns.


Top 3 Online Business Opportunities for Women

These days, business opportunities for women are something all women want. These women would like to stay at home with their kids, earn a good income and have the ability of making that income in a way that is very flexible. If you are one of those women, this article will provide you with some good news; you can capitalize and become a success with any available business opportunities for women.Development of the online business world has provided a massive amount of business opportunities for women online. Currently, the World Wide Web is easing the process of working from home and it continues to provide the flexibility for which every woman strives. Below are the three of the best business opportunities for women online:Internet Marketing BusinessThis is reputed to be the most flexible online business opportunities for women, and it has the most potential where income is concerned. Right now Internet Marketing is immense and it has a great amount of staying power. In a bid to survive, the whole world of business has been forced to take their business online; therefore, Internet Marketing is definite the best place to be. Locate a reputable online marketing company to associate with; one that will spend the time to coach you into mastering the art of online marketing. Then, you can start a home business for women in Internet Marketing.Online WritingOn the Internet, there are a number of opportunities for you to write for other organizations or persons, under contract. You might be aware of the phrase “freelance writer” and this is essentially the role that you would be undertaking. A large number of companies or individuals who conduct business online will contract out their online content. Therefore, you could get paid to write online articles, website content, blog posts, eBooks, classified ads and a great deal more. Becoming an online freelance writer might prove to be challenging in the beginning; but, as soon as your name gets out there and you receive a few good reviews, a steady stream of work will start to come in.Affiliate MarketingAmong the most pervasive business opportunities for women that can be carried out online is affiliate marketing. This entails a combination of online marketing techniques that you use to promote the products of particular companies, and you get paid when you produce business for these companies. Ensure that you locate a company that is willing to teach you how to go about marketing online as well as a business that will assist you in connecting with other businesses.

Lets Talk Telecommunications

Since the advent of the backyard string and cups phone we’ve enjoyed an unprecedented expansion and integration of telecommunications in our lives. I personally remember times when there were no mobile phones and if you really want to go back I remember when there was no color TV. I’m only 33 years old, which is a terrifically fast technological change. I’m constantly told by friends, family and business associates how good it was before mobile phones. No constant messaging and calls, no constant need to answer the phone.As an electronic engineer myself I understand electro-dynamics and the atomic phenomenon and physics, I also understand the danger of radiation and the effects it can have on a person. You see radiation is not a substance or mass, it is an effect an actual dispersion of normal atomic structure. There are certain effects from it on organisms and elements. They can be a source of your research. I can account my direct observations and I can say I’ve seen the effects radiation has had on people.I have worked in Nokia’s GSM manufacturing and testing areas, Telstra’s metro and rural base-station sites and, massive corporate remote monitoring buildings. I was trained as Senior Telecommunications Technical Officer by a man who I hold a great respect for. He used to ride a horse through the WA interior fixing and commissioning landline phones. The stories he told were wondrous and undeniably faithful to the true rigours of Australian rural life. My last boss who I also greatly admire was the State Supervisor for managing the AC, DC, UPS and diesel generator backup power systems for the telecommunications. He was diagnosed with a brain tumor. Before his role as State Supervisor he was an outback radio technician, commissioning, fixing and testing the site-to-site repeater stations across the WA interior. He was constantly on the mobile phone; rarely did I see him without the mobile to his ear as he managed many interior contractors on top of his supervising duties.This is easily dismissed by those who haven’t the education in this field, but does not deter me from telling my side of the story to you. The carrier frequency used to transmit mobile phone signals is the similar frequency that is used in a microwave to heat and cook food.My intention is not to scare or vindicate my opinions and observations given above. My intention is to show you that although many a corporation and representative will advocate a product, rarely do they know what its real effects and dangers are, whether they’re deemed acceptable or not. It is simply not their job. Those whose job it is are not accountable and have their responsibility negated by political and commercial policies. These policies are the result of heavily vested interest groups that are enabled purely by the fact of overwhelming seats of power, whether by money or inheritance.My personal and professional advice to those who take the time to read this is to treat this technology with the respect it is due, keep your phones a good 1 meter away from you when you sleep and don’t use them unless it is necessary. Use a landline if it is nearby. The advent and increased use of the SMS facility is a good thing in my opinion, it has allowed a relief from over usage.Although we would like to speak of lighter and happier things when we talk of our grand burst in communications technology, it is a fact that there is much left behind unfinished, it should be finished before it is given to people to use like a fork at the dinner table.