Lets Talk Telecommunications

Since the advent of the backyard string and cups phone we’ve enjoyed an unprecedented expansion and integration of telecommunications in our lives. I personally remember times when there were no mobile phones and if you really want to go back I remember when there was no color TV. I’m only 33 years old, which is a terrifically fast technological change. I’m constantly told by friends, family and business associates how good it was before mobile phones. No constant messaging and calls, no constant need to answer the phone.As an electronic engineer myself I understand electro-dynamics and the atomic phenomenon and physics, I also understand the danger of radiation and the effects it can have on a person. You see radiation is not a substance or mass, it is an effect an actual dispersion of normal atomic structure. There are certain effects from it on organisms and elements. They can be a source of your research. I can account my direct observations and I can say I’ve seen the effects radiation has had on people.I have worked in Nokia’s GSM manufacturing and testing areas, Telstra’s metro and rural base-station sites and, massive corporate remote monitoring buildings. I was trained as Senior Telecommunications Technical Officer by a man who I hold a great respect for. He used to ride a horse through the WA interior fixing and commissioning landline phones. The stories he told were wondrous and undeniably faithful to the true rigours of Australian rural life. My last boss who I also greatly admire was the State Supervisor for managing the AC, DC, UPS and diesel generator backup power systems for the telecommunications. He was diagnosed with a brain tumor. Before his role as State Supervisor he was an outback radio technician, commissioning, fixing and testing the site-to-site repeater stations across the WA interior. He was constantly on the mobile phone; rarely did I see him without the mobile to his ear as he managed many interior contractors on top of his supervising duties.This is easily dismissed by those who haven’t the education in this field, but does not deter me from telling my side of the story to you. The carrier frequency used to transmit mobile phone signals is the similar frequency that is used in a microwave to heat and cook food.My intention is not to scare or vindicate my opinions and observations given above. My intention is to show you that although many a corporation and representative will advocate a product, rarely do they know what its real effects and dangers are, whether they’re deemed acceptable or not. It is simply not their job. Those whose job it is are not accountable and have their responsibility negated by political and commercial policies. These policies are the result of heavily vested interest groups that are enabled purely by the fact of overwhelming seats of power, whether by money or inheritance.My personal and professional advice to those who take the time to read this is to treat this technology with the respect it is due, keep your phones a good 1 meter away from you when you sleep and don’t use them unless it is necessary. Use a landline if it is nearby. The advent and increased use of the SMS facility is a good thing in my opinion, it has allowed a relief from over usage.Although we would like to speak of lighter and happier things when we talk of our grand burst in communications technology, it is a fact that there is much left behind unfinished, it should be finished before it is given to people to use like a fork at the dinner table.

The Secret of Franchise Financing Loans

It’s appealing, we know that. It’s the idea of owning your own business that is a proven brand and money maker. Franchise financing loans can help you address your entrepreneurial vision of owning a franchise in Canada. The ability to own your own business and generate profits and wealth is of course appealing to all.Picking your franchise in some ways is half the battle, as you probably have been focused on purchasing a new or existing franchise that matches your skills, interest, and experience. The other half of the battle and some say the harder one (we would agree) is arranging franchise financing loans that make sense for your business and your own personal situation.As we point out to clients, whether entrepreneurs are starting a major manufacturing company that might employ hundreds, or a pizza shop with a staff of three two considerations come to mind, always – they are debt and equity. We’re of course referring to how much you will put into the business, and how much business credit for a franchise loan can be accessed.So are there some great secrets and tips we can share with yourself as a prospective entrepreneur – there sure are.First tip/secret # 1 is simply to investigate carefully the financial requirements that your franchisor requires. These must be addressed in a solid and dedicated manner. If you don’t understand the requirements how can you address them? So ensure you understand the amount of financing the franchisor recommends. Is that all? Definitely not, that’s where our previous concept of planning was mentioned. Make sure you consider two other aspects of the business financing; they are working capital for daily operations, and some sort of plan for long term growth or expansion.It’s probably not written in stone somewhere, but we have always felt that clients aligning themselves with a major brand that has a larger number of multiple units have a strong chance of financing success. Of course that isn’t always the case, as some new concepts in a number of industries continue to be introduced all the time, but it sure helps if the lender is enamored by the franchisors brand and success.Another great tip and secret is simply that as opposed to spending all the time on the business itself when you are discussing financing, rather also focus on your own personal financial situation and experience. This is absolutely one of the most important criteria that banks pay attention to – namely how have you run your personal affairs, and at the same time do you have the type of business of management experience.Some franchisees think because they don’t have very direct experience it might hinder their financing – the reality is by properly positioning your skills in a general sense, i.e. previous sales experience, customer service, etc you can capitalize on general business skills required to run any business.You may not like to hear the news, but the reality is that you do in these times need a sizeable personal investment into the business, aka your owner equity. Those typical ranges between 30-50% depending on the size and nature of your franchise. In some cases you might be in fact buying an existing franchise from another franchisee who wishes for some reason to ‘move on.Let’s share probably our greatest secret in financing your franchise – the government of Canada. Many clients are surprised to hear that a government program known as the CSBF / BIL program is the largest financier of franchises in Canada. Its underwritten, structured, and supported by the government and offers great rates, terms and structures for amounts up to 350,000.00 – that amount was increased from 250k in previous years.A final secret – experts are preferred – Speak to a trusted, credible and experienced Canadian business financing advisor on how you can efficiently and successful gain knowledge on franchise financing loans for your new business.

Reaching Out the Advertising Market From Home

Online marketing has become one of the essential media tools in promoting new or existing products and services, and at the same time, reaching out consumers from any corner of the world. Online advertising has become the centre of attraction to business owners. The reasons behind this are that online advertising is cheaper compared to billboard or usual advertising, all of this for the fact that large target audience can be covered at no time. This leads to more chances of interacting with people who are actually interested in an advertised business.Various types of online marketingEven for experts, it is very difficult to identify which is the best online advertising method. You can choose any of the following methods according to your preferences and goals. The only thing you need to understand that whichever method you will use, it should reach your targeted audience. Your method of advertising and content of the advertisement should be such that it not only generates attention but also convinces customers to purchase your product. Here are some various methods of online advertising:

Article marketing: this type of method is commonly used when you want to run your advertisements for a longer period of time.

Search engine optimisation (SEO): this comes on the top of the list when you need quick and fast results. It is one of the best methods for online advertising and helps your business get entry in the global market easily.

Pay per click advertising: this is relatively a favourable method to do advertisements online.

Forums

Link exchange

Banner advertising

Affiliate advertising

Email advertising

Online classifieds advertising

Others: also there are other methods of free advertising i.e. giving advertisements on social media sites, like Facebook and Twitter.
Whichever method of online advertising you choose, it will definitely bring good results in the promotion of your products.Various rules of online advertising:1. Set objective of the advertisement: in your advertisement, your objective should be clearly defined. Your message should be precise and clear in your advertisement. You can easily reap maximum benefits of your online advertisement campaigns if you know how and what to advertise to reach out to your audience.2. Decide “where” to put your ad: you should be clever enough to acknowledge the best site where you can put your advertisement. You have to do a little research to find the best site for the promotion of your product. You can consider online yellow pages, search engines, Service Provider directories and other large web sites. 3. Be creative: tailor and mould your message according to your target audience. Use the language that appeals them the most. It is equally important to present your idea according to the mindset of your targeted audience. This step needs creativity and will make your advertisement outstand in the market.